Research and Analysis
Conduct subscriber research to quantify business opportunities; lead focus groups; segment the market to guide network planning and product roll-out; benchmark performance; track and report marketing metrics, including churn, ARPU and CPGA; use data to support marketing activities and business expansion.
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Executive Team Planning
Advise department directors on product development, financial planning, human resources, community development and company image, based on marketing metrics.
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| Staffing and Resource Allocation
Recommend adjustments to your marketing department to maximize performance and increase productivity. |
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Competitive Tracking
Conduct in-depth reviews of all competitors: products, prices, services and sales outlets. Uncover vulnerabilities and determine how your telco will achieve the competitive advantage.
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Product Development
Price and bundle all products and services to maximize sales. Help bring new products to market by researching trends and new technologies. Assess the level at which products should sell, based on customer demand, demographics, competition, and service area characteristics. Determine target penetration rates for all services and combinations of services. |
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Budgeting
Develop budgets to fund marketing activities: printing, advertising, postage, staffing, incentives, etc.
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Company Brand
Re-establish your telco as a local, community-based business; develop public relations campaigns; work with local media outlets and community organizations to change perceptions.
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Staff Training
Train CSRs to sell products services; educate staff about new products, promotions and sales strategies; provide product training; coach sales staff.
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Campaign Development
Establish number of sales campaigns to be launched over the year, products to be promoted, product positioning, pricing, bundling, media and goals.
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