Customer research is vital to making sound business decisions and maximizing the performance of your company. Our tools and methodologies deliver fast and accurate results you can take to the bank. We help you measure, strategize and calibrate your company’s performance.

Cronin Com has conducted hundreds of research studies for diverse service providers and industry associations, giving us solid benchmarks against which to measure your company.

Research Service Includes:

Market Feasibility Studies
Test the performance of a CLEC or new service territory before construction and engineering begins. Accurately forecast revenues and market share.
Bundles and Pricing Surveys
Quantify the demand for various bundles and determine price points for all products, services and combinations. Pinpoint the incentives, discounts and promotions needed to entice customers.
Employee Surveys
Gather feedback on the company culture, employee satisfaction and awareness of company benefits.
Secret Shopping Programs
Monitor your company’s or your competition’s customer interactions through recorded calls and analysis.
New Product Surveys
Establish sales goals, prices and take rates for new products, such as unlimited long distance, subscription video, cellular and Wi-Max.
Customer Satisfaction Surveys
Measure the loyalty to your company and your vulnerability to the competition. Rate your customer service, hours of operation, product selection, company brand and more. Learn customer expectations and what’s required to exceed them.
eSurveys
Automated, online follow-ups for all new installations, service orders, trouble tickets, and tech support. Our eSurveying provides year-round feedback and up-to-the-minute results to track your performance over time.
 
Click here to contact us to learn more about research programs.