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Market Research and
Analysis
Cronin Communications is the leader in rural telecom
research. We’ve
helped hundreds of telcos nationwide identify and quantify
new business
opportunities, from VoIP to Video.
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Using the most scientific research
methodologies, our feasibility
studies and telecom analyses
have proven accurate time
and time again.
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For more information,
please
contact:
Tim Owens
202.232.1107
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Research Objectives:
- Measure customer satisfaction and loyalty.
- for new business ventures.
- Measure demand for all telecom services and bundles:
voice, video, data and wireless.
- Establish specific sales goals and revenue projections.
- Determine target market share for all lines-of-business.
- Test staff performance.
- Identify strengths and weakness of the competition.
- Determine necessary incentives to attract new customers.
- Establish price points and pricing strategies.
- Justify capital expenditures and other investments.
- Apportion staff resources to meet demand.
- Gather customer demographics, spending patterns and
penetration rates across the entire market.
- Inform and educate board members and staff.
- Benchmark your company against other telcos.
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Become a market-driven telco.
Diversify and expand your business.
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